Wise words. And frankly I really don't see this thing doing serious damage to the 5's sales because there will always be the people who want a BMW, not a Cadillac.is it still the size of a 5er? then i dont think the 3er has to be afraid, nor does the 5er for that matter. as usual, it will be a "bargain bin" 5 series. everything one step down...likewise it will be the price of a 3 series. you wont be able to talk about how good it is without mentioning how cheap it is compared to the BMW.