Chevy Promo Invites College Kids To Live In Car

**CameronJr9** · 10-05-2006, 02:53 PM

Chevy Promo Invites College Kids To Live In Car
by Karl Greenberg, MediaPost Publication, Thursday, Oct 5, 2006 5:00 AM ET

CHEVROLET IS LAUNCHING A PROMOTIONAL campaign that combines YouTube with the "Jackass" movies. Two-person teams at eight universities will live in a 2007 Aveo subcompact car for a week.

The teams will vie for a chance to win the car by attracting as much attention to themselves online as possible, and racking up the most online votes, all without ever physically leaving the Aveos--except to attend classes and answer nature's call.

The "'Livin' Large" Campus Challenge" runs Oct. 23-27. Web cams at each vehicle will stream video footage to www.Aveolivinlarge.com, where visitors can watch what the students are doing, and cast votes for their favorite. The contestants must help drive traffic through their own pages on Facebook and MySpace.

The students will have to stage events at the cars to garner attention. Each member of the winning team gets a car.

Universities involved are Boston University, University of Florida, Howard University, Michigan State University, Northwestern University, University of Southern California, Syracuse University and Texas Christian.

Prospective competitors have until Sunday to vie for a spot by submitting an essay at the Web site.

Chevy is working with Public Relations Student Society of America (PRSSA) chapters to execute the effort at each university.

AjTheSnowman · 10-05-2006, 02:54 PM

thats stupid

**CameronJr9** · 10-05-2006, 03:04 PM

I don't know which is worse, that they have to live exclusively in that tiny car for a week, or that the prize they get for winning is simply, that tiny car.

**GeezerSi** · 10-05-2006, 03:29 PM

Is this an indictment of the value of a college education these days? That is, you better get used to living in your car after you graduate because you'll be buried in horrible college loans, and any of the jobs you thought you might get are now all overseas.

DSchrag · 10-05-2006, 03:32 PM

I wonder how many kids they could get in one of those. Much more interesting.

***Special Ringpop*** · 10-05-2006, 04:08 PM

I think its a fun idea, and I'm sure the college kids are eating it up.

I think the new Aveo is a surprisingly nice entry level car.

reelbigfish241 · 10-05-2006, 07:23 PM

I would enter it to try to win it only to sell it for some sweet extra moolah.

10-05-2006, 02:53 PM	#1 (permalink)
CameronJr9 Join Date: Feb 2006 Location: Louisville, KY Age: 28 Posts: 26,334 Back and Forth Forever iTrader: 6 / 100%	Chevy Promo Invites College Kids To Live In Car Chevy Promo Invites College Kids To Live In Car by Karl Greenberg, MediaPost Publication, Thursday, Oct 5, 2006 5:00 AM ET CHEVROLET IS LAUNCHING A PROMOTIONAL campaign that combines YouTube with the "Jackass" movies. Two-person teams at eight universities will live in a 2007 Aveo subcompact car for a week. The teams will vie for a chance to win the car by attracting as much attention to themselves online as possible, and racking up the most online votes, all without ever physically leaving the Aveos--except to attend classes and answer nature's call. The "'Livin' Large" Campus Challenge" runs Oct. 23-27. Web cams at each vehicle will stream video footage to www.Aveolivinlarge.com, where visitors can watch what the students are doing, and cast votes for their favorite. The contestants must help drive traffic through their own pages on Facebook and MySpace. The students will have to stage events at the cars to garner attention. Each member of the winning team gets a car. Universities involved are Boston University, University of Florida, Howard University, Michigan State University, Northwestern University, University of Southern California, Syracuse University and Texas Christian. Prospective competitors have until Sunday to vie for a spot by submitting an essay at the Web site. Chevy is working with Public Relations Student Society of America (PRSSA) chapters to execute the effort at each university. __________________

10-05-2006, 03:04 PM	#3 (permalink)
CameronJr9 Join Date: Feb 2006 Location: Louisville, KY Age: 28 Posts: 26,334 Back and Forth Forever iTrader: 6 / 100%	I don't know which is worse, that they have to live exclusively in that tiny car for a week, or that the prize they get for winning is simply, that tiny car. __________________

10-05-2006, 03:29 PM	#4 (permalink)
GeezerSi Hidy Ho Neighbor Join Date: Jul 2006 Location: Palm, PA Posts: 14,109 -> Ken iTrader: 5 / 100%	Is this an indictment of the value of a college education these days? That is, you better get used to living in your car after you graduate because you'll be buried in horrible college loans, and any of the jobs you thought you might get are now all overseas. __________________ CLICK--> TOYS FOR TOTS

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10-05-2006, 02:54 PM	#2 (permalink)
AjTheSnowman Senior Member Join Date: Sep 2006 Location: Montreal,Quebec Age: 21 Posts: 151 Aj. iTrader: 0 / 0%	thats stupid

10-05-2006, 03:32 PM	#5 (permalink)
DSchrag Senior Member Join Date: Mar 2006 Location: Saratoga Springs, NY Age: 24 Posts: 524 iTrader: 0 / 0%	I wonder how many kids they could get in one of those. Much more interesting.

10-05-2006, 07:23 PM	#7 (permalink)
reelbigfish241 Senior Member Join Date: May 2006 Location: Darien, Illinois Age: 22 Posts: 1,925 Jason dSLR Squad #27 iTrader: 5 / 100%	I would enter it to try to win it only to sell it for some sweet extra moolah.