I have never found an OEM touch up paint from Honda that matched perfectly out of the bottle and most times they are way off... so much so that it's better not to use it.
I've been getting my touch up paint from
www.paintscratch.com for a couple of reasons. 1) it matches almost perfectly and 2) their paints are lacquer based and can be thinned to a proper consistency for smoother application. The OEM stuff has always been too "goopy" and regular thinners don't work well to thin them down.
I usually use a toothpick or a very fine, small tipped camel hair paintbrush to fill the scratch or chip. Multiple layers may be needed to "build up" the level of touch up paint a bit more than the surrounding original paint. I then use a mild compound after the paint has set for about 15-30 minutes and carefully "buff" down the chip level paint to the same as the surrounding paint. You may have to repeat the process a few times to get it perfect. When you are satisfied with the color touch up, apply a layer of clear coat and buff down. The chip should now look pretty much invisible. :)
Good luck... it does take some practice, so start on chips that are out of the way like on the lower door panels or rear bumper behind the wheels. When you are confident, then start working on the hood and mirrors that always seem to attract chips.