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Well, if Scion's could sell the volume that Honda's sell, let alone civic, Honda might put some effort into competing a little more directly. Plus Honda is still seen as a very fresh brand, where Toyota seems like more of a middle aged car purchase.
Also, I wonder if there would be a way to increase fuel economy without killing all the power like in a Geo. Would a good performance filter do the trick, or are those things over rated?
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