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I dont think you understand that its lose-lose situation for them... if they just keep telling people 'We dont know how long it is going to take' then they will appear clueless and people wont buy from them... even though theres nothing they can do about it.
So... their best bet is to 'guess' and hope-to-god that they are correct. Yea, it then makes them seem bad when they are wrong... but when they are right, it helped them keep a sale. And they are probably right more often than they are wrong.
Lesser of 2 evils
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