Buy a Chrysler, pay $2.99 for gas for three years
Quote:
Chrysler LLC is offering customers guaranteed gas prices below $3 a gallon for three years in an attention-grabbing sales pitch aimed at braking a double-digit sales slide.
Called "Let's Refuel America," the incentive plan allows buyers of most Chrysler, Dodge and Jeep vehicles to sign up for a gas card that will reduce the price they pay to $2.99 a gallon at the pump.
While other automakers have in the past offered consumers cards and other ways to pay for fuel, Chrysler's plan is much wider in scope. It is national and covers most of the lineup.
"One of the things that weighs heavily on people's minds is the volatility of fuel prices," Chrysler Vice Chairman Jim Press said on a teleconference Monday. "We think it's appropriate to give our customers more peace of mind."
He would not estimate the cost to Chrysler of the program, which will depend on the price of gas.
Chrysler is struggling to stimulate demand for its vehicles. Of the three Detroit automakers, it is the most dependent on sales of large vehicles, and it has suffered the biggest sales decline this year. In the first four months of 2008, Chrysler car and truck sales have fallen 17.6 percent, more than twice the overall market's decline, according to Autodata Corp.
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My personal opinion: Chrysler's answer to the lack of any fuel efficient cars except crappy caliber's and PT cruisers. Help keep big HEMI engines and SUV's on the road so in three years they can plunge in value once the 3 years is up and the next owner has to pay 7.00 a gallon.
Seems to be all about short term profits. Personally I think Chrysler's new owner is just looking to make a quick profit then dismantle or sell Chrysler in a few years.