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I think he just meant "Never Back Down" got owned by life. I don't think anyone believes that this movie will be good for the sport. You'll probably see a rush of people (well, kids) trying to get involved, hear a couple news stories about backyard boxing, the video game will get terrible reviews, and then it will all blow over. TFATF has had a longer lasting impact than this will, simply because after the first couple of times a kid gets the crap beat out of him, he'll probably stop wanting to do it. Or her/she'll.
And to be honest, I already think MMA is getting too big for its own good... look at all the product placement and reality TV surrounding it. At this point Boxing looks more genuine.
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