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You have to look at it this way: "trading in" a car is a convenience...you pay for that convenience by not getting top dollar for your ride...If you don't want to pay (lose $$$) then sell privately...
As others have said: NO dealer is going to give you blue book, that is unless you pay a higher price for the new car from them...I also agree that you have to look at the bottom line. That's how I always see things when I buy a new car...Who cares how much the new car is or how little they are giving you for the trade in...look at the bottom line.
It works much better if you simply tell the dealer: "this is how much I am willing to pay for x car...You make it happen...I don't care how..."
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