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I will agree that the rims aren't the best looking but they serve a purpose.
They had a big writeup on why they are - they way they look. They described how many hours they spent in a wind tunnel to just squeeze out an extra 1-2 mpg by changing the design around a lot. I guess they are lighter than standard rims by quite a bit as well. All for aerodynamics/wind resistance etc.
"Enhancements to the Civic’s IMA hybrid system will deliver “significantly” higher fuel economy and performance over last year." quoted from honda.
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