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Originally Posted by aki
Problem is, a 135i will easily cost $30k, probably into the mid to high 30k...
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And this is a problem? That's a great price range for a high-end RWD coupe that offers 300hp/300 lbs-ft tq. The $30k price range is right in line with the G35/G37, which are both high-end 300hp+ RWD coupes. Even cars such as the 350Z are just under $30k. You won't find many RWD sport coupes that are not close to the $30k mark, there are a few but not many. Besides, it's a bit early to be speculating on the price of the 135i.
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Originally Posted by aki
That's what sets Honda apart from BMW: value. With BMW, you spend a couple extra thousand dollars for the prestige value, whereas a car like the Si has much slimmer profit margins in order to stay competitive. At heart, BMW isn't a performance company. It's a luxury company catering to luxury performance enthusiasts. Or wannabe enthusiasts who like to stroll down Sunset Blvd at 25 mph showing their cars off.
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I'm sensing some unnecessary bias. The comparison doesn't make sense; BMW isn't in competition with any Honda. Now, Honda/Acura may be trying to compete with BMW but that is not the same. BMW doesn't even consider Audi a competitor let alone Honda.
You are incorrect in assuming that BMW isn't a performance oriented company just because their cars are luxurious as well as powerful. Are you trying to make a point that Honda is more of a performance company than BMW or are you trying to make a point that Honda is a pure performance car company? I'm not sure what you're getting at.
If you visit the BMW USA web site and go to the "About Us" section you will read, quite clearly, that BMW USA "...was established in 1975 as the United States importer of BMW luxury/performance vehicles." BMW produces cars that are both luxurious and high performing. I'm pretty sure that if BMW was merely "catering" to performance enthusiasts you wouldn't see such a long rich history of BMW in motor sports. Btw, what's wrong with someone buying a luxurious car and wanting to show it off? No offense but I think you're commentary was based on too much emotion and bias.