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Problem is, a 135i will easily cost $30k, probably into the mid to high 30k given BMW's penchant for high profit margins.
That's what sets Honda apart from BMW: value. With BMW, you spend a couple extra thousand dollars for the prestige value, whereas a car like the Si has much slimmer profit margins in order to stay competitive. At heart, BMW isn't a performance company. It's a luxury company catering to luxury performance enthusiasts. Or wannabe enthusiasts who like to stroll down Sunset Blvd at 25 mph showing their cars off.
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